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Case Study

Digital Engagement for Pandemic Response

Building a bilingual digital campaign that reached over one million viewers during the COVID-19 crisis.

Digital engagement during pandemic

The Challenge

At the height of the COVID-19 pandemic, communities faced uncertainty and rapidly evolving guidance. Traditional reporting alone proved insufficient—especially for non-English-speaking residents who faced barriers to accurate, timely information on public health, vaccines, and economic relief programs.

What We Did

  • Designed and executed a dynamic bilingual digital engagement strategy for a regional news organization
  • Created interactive live-streamed Q&A sessions with medical experts and government officials
  • Launched "Chat en Vivo," a dedicated Spanish-language series tailored to community needs
  • Combined journalistic trust with digital innovation and multilingual accessibility

Results

1M+

Viewers reached through livestream series

3x

Higher interaction rates than traditional government channels

95%

Increase in public confidence among participants

National

Recognition as benchmark for crisis communications

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