Case Study
Public Affairs for an Acute Care Hospital Reopening
Navigating complex stakeholder relationships and regulatory hurdles to reopen critical healthcare infrastructure during a pandemic.
The Challenge
At the peak of the COVID-19 pandemic, when healthcare systems were overwhelmed, a major metropolitan region faced the critical challenge of an acute care hospital sitting closed and offline. Reopening required more than operational readiness—it demanded expert navigation of regulatory processes, stakeholder relationships, and public perception.
What We Did
- Conducted comprehensive stakeholder mapping and strategic engagement with community figures, elected officials, and regulatory bodies
- Designed and executed a high-impact press and media relations campaign to build public confidence
- Managed all aspects of regulatory compliance, navigating approval processes under immense pressure and an accelerated timeline
- Transformed potential political hurdles into vital support through proactive government relations
Results
to achieve re-licensing in the United States during the first year of the pandemic
Applauded by local elected officials
Amplified through positive press
Established as benchmark for crisis execution
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