Case Study

Media Relations During High-Stakes Moments

Leading crisis media strategy for a major municipal government serving more than 10 million residents during disasters and emergencies.

The Challenge

In continuous news cycles with heightened public scrutiny, a major municipal government was regularly thrust into the global spotlight. From devastating wildfires and earthquakes to high-profile incidents that triggered international headlines, the stakes were immense—and the demand for rapid, coordinated, credible communication was non-negotiable.

What We Did

Led crisis media strategy with around-the-clock leadership in media relations, emergency messaging, and public response
Coordinated with PIOs, Emergency Operations Center teams, elected officials, and agency leadership to ensure consistent messaging
Managed multilingual press briefings and on-camera appearances, preparing officials for high-stakes media moments
Integrated with Incident Command Post operations under NIMS protocols, aligning field-level and executive communications
Handled thousands of global press inquiries with transparent, verified updates across all channels

Results

Streamlined Response

Unified emergency communications across all departments

Improved Relations

Strengthened media relationships through transparency

Model Program

Respected benchmark for public sector crisis leadership

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