A major municipal government serving 10 million residents struggled with fragmented emergency messaging across multiple agencies. During crises, residents received inconsistent updates, and non-English-speaking communities lacked access to life-saving information.

We implemented a countywide crisis communications strategy, streamlining messaging across agencies. We expanded multilingual messaging access from 14 to 42 languages, ensuring critical information reached diverse populations. A real-time media monitoring and digital engagement system provided officials with insights to adapt messaging based on public concerns.

Public trust metrics increased by 28%, and the strategy was recognized as a best practice for government crisis communications. By centralizing operations around website overhauls and digital transformation, the government also saved $700K in procurement costs, demonstrating that strategic communication enhances both public stewardship and operational efficiency.

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