Leading Global Media Relations & Public Relations Strategy During Crisis Moments
In a fast-paced, rapidly-evolving media environment, public agencies must be prepared to respond to breaking news, emerging policy issues, and crisis moments with clarity, accuracy, and speed. A major municipal government serving over 10 million residents regularly faced high-profile media events—including natural disasters, public safety incidents, and high-profile public figure crises—that demanded immediate, strategic communication.
We provided comprehensive media relations leadership, coordinating with public information officers, emergency operations teams, and elected officials to ensure a unified, consistent public message during crises. Our experience includes:
Leading real-time media response during major disasters, including wildfires, earthquakes, floods, and severe weather events.
Managing high-profile global media interest, including press coverage related to celebrity and public figure incidents, arrests, and deaths that triggered international media attention.
Assembling PIO teams and participating in Emergency Operations Center,, Operational Area and Incident Command Post communications protocols and best practices, under our certifications from the National Incident Management System (NIMS).
Handling thousands of media inquiries globally, providing timely updates across broadcast, print, and digital platforms while ensuring transparency and accuracy.
Conducting live, on-camera interviews, managing podium press conferences, and preparing elected officials and agency leaders for media appearances.
Delivering simultaneous digital, social media, and website updates to ensure the public and press received real-time information.
Providing briefing materials for legislative staff and elected officials, ensuring alignment on key messaging points and policy positions.
Offering multilingual media relations support, ensuring diverse communities received accurate information from trained, multilingual spokespeople.
The impact of our approach has increased public trust, streamlined crisis response, and improved media handling during high-stakes moments, large-scale public events and crisis situations.